Not having goals
It is always a good thing to be enthusiastic, optimistic and energetic when you are doing business, but these things won’t mean much if you don’t have a solid strategy and a dose of realism in the process. Unreasonable and unrealistic goals can’t help you predict possible obstacles and problems. Not having goals will make the realization of your strategy virtually impossible. In order to increase the chances for success, you should definitely set realistic goals. These goals should be divided into two groups – long-term and short-term goals. Obviously, these goals must be measurable too. Once you achieve any of these goals, remember to spend some time celebrating.
Not knowing your customers
If you ask almost any company manager or business owners, they will tell you that they provide great customer service. However, only one out of ten customers say that they are satisfied with the customer service they’ve received in the last year. So, what’s the catch? What’s wrong? The most important mistake is that businesses are not aware of their customers’ needs, requirements, and desires. They don’t know their customers. To solve this problem, businesses are advised to listen and monitor their customers’ behavior. We are living in a digital world where these activities are easier than ever so there is no reason why you should avoid their use. With the right inventory management software or customer relationship management software, for example, you will be able to get more information about your clients and learn more about them.
Inadequate customer service
This point is similar to the one we’ve presented before. The latest surveys have shown that about 4 out of 10 US customers think that companies are not willing to do more to provide better customer service. Ruined brand identity, poor customer retention and negative response to increased prices are some of the negative effects of inadequate customer service. As we have already mentioned, it is easy to improve these services today.